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“Slabs of pistachio‑filled chocolate… Waitrose has been forced to impose rations”
“The demand for dubai chocolate production is so high, it's actually spiked the market price on pistachios”
Should You Try It?
Pros Considerations
🔸 Novel taste & texture: crunchy, nutty, creamy, with berry notes from ruby 🔸 Often priced high—£10–€15+ per bar
🔸 Social media sensation—a fun trend to experience 🔸 Very sweet; the sugar content is high compared to regular bars
Where to Buy
Elit Ruby Dubai Chocolate Bar (90 g), available online in the UAE, UK, Maldives – priced ~£11–
Boutique confections mixing ruby chocolate and Dubai-style fillings are popping up globally—from India to Australia
✅ Final Take
Dubai‑style chocolate, now often made with ruby chocolate shells, is a multi-sensory trend offering creamy, crunchy indulgence. It’s eye-catching, viral, and delicious—if you're ready to splurge. But if you're sensitive to intense sweetness, go easy—it’s very rich!
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