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Trending Now: Dubai Ruby Chocolate Craze

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Here’s the scoop on the current chocolate sensation combining the pink hue of ruby chocolate with the indulgent-filled craze of Dubai-style bars:

What is Dubai Chocolate?
A viral milk chocolate bar filled with a pistachio–tahini cream and crispy knafeh/kadayif strands, created in 2021 by FIX Dessert Chocolatier in Dubai

Gained explosive popularity in 2023–2024 via TikTok and Instagram, with influencers driving global demand

Enter Ruby Chocolate
Introduced by Barry Callebaut in 2017, ruby chocolate is naturally pink, with a unique berry-like flavor—a “fourth type” of chocolate alongside dark, milk, and white

Launched in the UAE in 2018, it’s now used by chefs and chocolatiers throughout the Middle East .

The Fusion: Dubai‑Style Ruby Chocolate
Some brands are now blending these trends by using ruby chocolate shells filled with the viral Dubai chocolate components.

Example: Elit Taste of Dubai Ruby Chocolate Bar (90 g) uses a 60% ruby chocolate bar filled with pistachio cream and kadayif

Chefs in places like Townsville, Australia, are creating handcrafted versions combining ruby chocolate, knafeh, pistachio, and tahini

Market Buzz & Limitations
Big retailers like Waitrose and Lindt have limited purchases of their Dubai‑style bars due to high consumer demand

Discussions online reflect enthusiasm:

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